The benefits of using Keywords Research Tools are extremely rewarding if you want to see content that you have spent many hours and sleepless nights putting together. There is nothing worse than spending time and effort creating your post or page for your website only to not see it being noticed by at least ONE person out of the 3.2 billion people using the internet!! You may be thinking what did I do wrong? Why isn’t anyone finding my post?
Look at it this way. Imagine writing about something that no one is going to search for or writing about something that thousands of other users have already written about. It happens.
Writing for 0 search results
This isn’t your intention. Why write and not expect results? Many of us do this without knowing that we’re writing in vain. I’ve done this too, but now that I’ve learnt about the benefits of using keywords research tools, I will no more be writing for 0 search results and neither will you once you know the benefits of using keywords research tools.
OK, so I want to write about health and fitness. So I use the keyword ‘health and fitness’. This is too broad a keyword and your site will NOT appear in the first 10 pages of the search engine results page – be it Google, Bing, Yahoo, AOL etc. Users tend to click links on the first two pages, maybe the third page of search results. You want your site to appear within this range.
By using a keywords research tool, you will see that this keyword is too competitive and you can look at using another keyword. Other keywords usually contain more words and are like phrases. These keywords are called long-tailed keywords. So using the same keyword ‘health and fitness’, you may end up with a long-tailed keyword like “health and fitness for the over 50s”. Now you can see that this is far more specific targeting a group of people. Chances are, your page or post will appear favourably in the search engine results page which is what you want. However, it’s not only having great keywords, you also need to have quality content.
Writing for high competition
If you’re just starting out on the web, or even if you are a seasoned blogger, big brands such as Amazon, Wikipedia, Nike etc are well established and trusted by the search engines and they will take the top 10 results in their respective niches – so trying to compete against these companies will be an uphill battle and can take years of effort. This is why it’s essential to understand keyword difficulty, using keywords research tools, to be able to target your audience.
It is not impossible to be in position number one of a search engine results page. However, to achieve this, you need to utilise a keywords research tool.
Keywords research tools can help you to be in a position to reach potential customers through your online marketing activities.
Benefits of Using Keywords Research Tools
There are many benefits of using Keywords research tools. I have listed those that I consider are the most important ones:
- Helps you come up with up-to-date contents for organic web traffic
- Can help you reach potential customers by telling you how they search for what you’re offering
- Can help to optimize and rank your website for certain keywords
- Returns keywords that are relevant to the contents of your website
- It helps you dig deeper for high-value keywords -long-tailed keywords
- Helps you assess the size and potential of the market for any particular product or service
- Offering various metrics which let you uncover solid keywords that are both popular and have a low level of competition
Keywords Research Tools
I left recommending which keyword research tools you can use for a reason. Firstly because you need to understand the benefits of using Keywords Research Tools, not just dive in and use it. A keyword research tool should be the number 1 tool in your SEO toolbox. Without a keyword research tool, don’t attempt to create that blog unless you are looking for 0 search results.
There are several tools I recommend are:
Google Keyword Planner
I will be writing in-depth posts about the different tools you can use for your keyword research as well as how keywords research tools work, so please check back soon or subscribe to my mailing list to be the first to hear about new posts.