How To Make Money From Google AdSense

Google AdSense

Many people are using Google AdSense as a way to make money from their website.  Google AdSense is the most popular monetizing method used online by website owners and bloggers.  Even though you can earn a full income just by using Google AdSense, it’s best to use AdSense alongside other forms of income generation.

What is Google AdSense?

Google AdSense is one of the oldest and largest online advertising networks. It is a free service to display adverts in certain areas of a website or blog which are reserved and sold to advertisers to promote a particular product or service.

There are two entities involved in the network – the advertiser and the publisher.  You, as the website owner or blogger, will be acting as the publisher of these adverts as they will be published on your website earning you revenue when an advert is clicked.  The advertiser will pay for the displayed advert.

Adverts that are relevant to your target market, will be placed on your website.  If you are selling insurance and you have signed up to Google AdSense, you should see adverts relating to insurance.    If you are seeing something which is completely unrelated, then maybe it’s time to review your keywords.

Google AdSense will work for well-established websites, which is a great way to supplement any other forms of income as well as websites just starting out.

What do you need to get started with Google AdSense?

Getting started with AdSense is easy.

You need to be at least 18 years old and have:

  • A Google Account
    If you’re using Gmail or any other Google service, you already have one. If not, just click here to sign up and create your new account which will give you access to AdSense and everything Google.
  • A Website/blog
    This can include your website, blog, or other original content that complies with Google AdSense program policies.
  • Phone number and address
    Your phone number and the mailing address associated with your bank account so you can get paid.

 How does Google AdSense work?

Advertisers will choose the keywords, categories and topics that they would like to bid on.  Google AdSense compares the bids and the highest bidder wins the spot on your website to place their advert.

With this method, it’s a great win for you  – without you having to do anything –   you will earn the best rate when a visitor clicks on the advert.

The reason for Google AdSense choosing the highest bidder to display on your website is to maximise the amount of revenue that you, as a website owner can make.

Also, can you imagine what would happen if 4 Advertisers were best fit for your keywords and all 4 posted their adverts on your page?  Your page will look like classified ads and visitors will probably leave your page without even bothering to read your content.

How To Activate Your AdSense Account

The video below shows you how to activate your AdSense Account


Once you have set up and activated your account you will need to wait for between 24 – 48 hours to see if your account has been approved.  My account was approved within 12 hours.

While you are waiting on this, just as I have a Privacy Policy and an Affiliate Disclaimer on my website, you will need to have a notification on your website to say that your website is using Cookies.  This is for EU compliance.

There are many WordPress plugins you can use.  I have used EU Cookie Law.

When you receive the email to say that your account has been approved, all you need to do is create ads & place the AdSense code on your blog or website.  Google AdSense will automatically display the ads.

When a visitor clicks on an ad, you will earn money from it.   Isn’t that such a great way to earn passive income?

Once it has been set up, you don’t need to touch it again.

However, there are tools and stats within your Google AdSense admin area that you can use to monitor the ads to see how they are performing.  You can change your content based on your analysis, add more ads, delete ads or tweak adds.  It’s up to you.  Your goal is to drive more traffic to your website.



How much money can you earn from Google AdSense?

A lot of people ask this question and there are many factors in play so it’s not going to be a straightforward ‘You will earn x amount’.

The TWO primary variables are the number of impressions you receive and the quality and topic of content.  When I say impressions, this is the number of clicks on the advert on your website.

I can’t say this enough –  if you want visitors to your site, you need to attract them to it by having great, informative, quality content.  Your posts should be at least 1000+ words and be engaging and provide an answer to what your visitor is looking for.

Your website should be an authority in itself.  It can be so if you target a niche and not spread yourself too thin by trying to promote every and anything.  Over time, your website will be seen as the ‘goto’ place for whatever it is you are promoting be it a service or product.

With great content based on thorough keyword research, a niche site and lots of traffic, there is no reason why you can’t earn a lot of revenue through Google Ads.

With high-end services like insurance, the bids will be higher than if you were selling cosmetics.  Therefore even if two websites get the same amount of impressions, but they are in different niches, they will earn different amounts as the bids will be different.

You may have a site that is similar to a competitor and you may find that they are earning more through Google Ads than you.

Not everyone who signs up for Google Adsense will receive the same amount of money.  This is because different advertisers will pay different amounts depending on the quality and content of the website;  they are not bidding on the space on your website but on the topic and the quality of your content as it is this that will determine whether a visitor to your website will be likely to click on the advert or not, generating revenue for both you and the advertiser.

Why Use Google AdSense?

  • Low maintenance
  • Additional passive income
  • Great for blogs and hobby websites
  • Can be used on sites that sell products and services
  • Can remove it anytime from your website without any penalties
  • No contracts to sign

 Next step

  • If you would like to use Google AdSense but haven’t got a website then why not create a free one by using the free tool below.

  • If you have a website but are still unsure about Google AdSense or would like to know more about how to make money from Google Adsense or other ways to monetize your site,  improve your reach of customers, creating great content and a host of other tools, check out my Wealthy Affiliate Review here
  • You may already have Google AdSense setup but the adverts displayed aren’t relevant to your niche.  Check out my review here on the Jaaxy keyword tool I use to do my Keyword Research.

As always, if you have any questions or comments, please feel free to leave them below and I will get back to you




  1. Hi,Jacqueline.

    I just thought I’d add a comment on my personal experience with,Google AdSense.

    I have had,Ad-Sense on my websites and also on,Blogger dot com and have had some success.
    What really makes,Ad-Sense viable is to get a lot of traffic to your website.
    What I like is their payment method going directly into your account every month.
    Anyway I am starting to now get seriously involved in proper website building and how to rank well in,Google for the purpose of driving traffic to my blog and as you mentioned,Wealthy Affiliate in your article which I think is great and now I am a premium member of.
    Thank you for your post on,Ad-sense,Jacqueline it is a very great article to read and I have learn’t heaps from it.

    • Hi Sonny,

      I’m glad that the article has helped you.

      Adsense is a great tool for earning passive income; once you set it up, you just leave it running.

      Yes great SEO will help with your website ranking.  I have also written an article on this.  You can find it here.

      Wishing you success with your online journey.

  2. I’ve been using Google AdSense on my website for over a year now and it does work. The income I’m getting is not much but I love the fact that it requires no effort on my part. I was hesitant at first because I didn’t want my blog to look spammy but since almost all successful sites have it anyone on my site is used to seeing all of the constant ads.

    • Hi Lynn,

      Thanks for stopping by.  Yes.  Google AdSense is a great way to provide some residual passive income.

      With Google AdSense, you can place your ads strategically so that your site doesn’t look spammy.  In fact, it can add value to your site when done properly.

      Best wishes.

  3. Thank you very much for the great information, but mostly for how well you explain this information.
    Because I have been thinking for a long time to add google adsense to my site. But I have never been sure. For example, will be site be ugly with it and with that have an effort on my readers. Or can I have it clean and control it somehow how it looks.
    So I want to ask about two things.
    A) Can I control the size of the ads?
    B) Can I have effort about what is in the ads? For example, if I have car website, can I have car ads?

    • Hi Johan,

      I’m glad the information was helpful to you.  With most website themes, you can ‘place’ the ads where you want so that they will fit into your sites’ design.

      You can control the size of your ad as when you create an ad in Google AdSense, you have several options to choose from:  Text & Display ads, In-Feed ads or In-Article ads.   

      The ads are displayed on your site based on your content so if Google sees that your site is about cars, then it will serve cars ads.  However, I have seen sites where ads which are not relevant appear. This is why it is important that you have great keyword research so that you are driving the correct ads to your site.

      Best wishes to you.

  4. I have a fishing blog and i do pretty well with traffic. However my efforts of using Amazon links is not paying out as I was hoping it would.
    Google AdSense seems like it could be my answer.

    I am wondering how the adds that go on my blog get chosen? Is this something I would pick, or are they assigned by Google?

    I am glad I came across your page, this might just save my blog!

    • Hi Brendon,
      That’s a great niche for you to get relevant ads to your site and earn some revenue while doing so.
      The ads are chosen based on your sites’ content so if your blog posts are primarily talking about fishing, then the Google service will know to serve ads that are relevant to this.

      Wishing you success with your website!! 

  5. I knew there were PPC ads but I didn’t know you could generate a full income from it. I also didn’t know that you could make money as an advertiser without building a website.
    I just have one question though, what kind of website wouldn’t get approved for this? I have a site about water pipes that’s why I ask.

    • Thanks for stopping by Gabe.

      Yes.  You can generate a full income from PPC ads but it is not recommended to have this as your single source of income – not many people do;  It is now much easier to be involved in other campaigns/means of generating income online than ever before through other means such as Affiliate Marketing, paid ads etc

      As an advertiser, they will use the Adwords program to advertise their products or services on AdSense websites. Of course, they will need to have some kind of web presence as when someone clicks their advert, it needs to take the person to a website, a Facebook page, a forum etc.

      Websites that are not approved by AdSense are: 

      Pornography/Adult materialsPirated ContentHacking or Cracking TutorialsIllegal Drugs/ParaphernaliaAny Other Illegal Stuff

      so your website should be a fine candidate for the Adsense program.

      Best wishes.

  6. i have a couple of blogs and havent looked into google adsense yet. i have only monetised the sites through affiliate offers but after reading this article i think i might get started in adsense as well. you answered every question i had before reading the article.

    thanks for posting

    • Hi Chris,

      Glad that my article helped.  As well as your affiliate links, Google Adsense can be another source of income for you.

      Best of luck.

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