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MailerLite Review (Best Email Marketing Service For Small Businesses)

mailerlite

Welcome to my review of MailerLite the email marketing service for small businesses.

There are many email marketing solutions on the market that are great for businesses.

Check out my reviews on GetResponse and my comparison between Aweber and GetResponse.

However, as a start-up small business, I wanted something that was light without the bells and whistles as I was doing the marketing of my business myself and wanted something that was simple and easy to use.

I came across MailerLite, which is in my opinion, the best email marketing service for small businesses.   I have put together this review for you to see what MailerLite offers and how it can help you with your Email Marketing Campaign.

Overview


Company Name: MailerLite
URL:  https://www.mailerlite.com/
Start Date: 2005
Owners: Ignas Rubežius and Eimantas Norkunas
Price: $0 –  $1579/yr
Membership: Over 413,296 members
GoWorkFromAnyWhere Rating:  9.5/10

What Is MailerLite?


Mailerlite is an email marketing tool which was primarily developed with small businesses in mind.  However, it is scalable and larger businesses can make use of its many rich features which I will mention below.   When I say large business, this is in terms of the number of subscribers.  MailerLite offers a FREE FOREVER package as long as your subscriber list doesn’t go over the 1000 limit.

Many businesses use Mailerlite as it is very light and easy to use and packed with features that are not too overwhelming that you can get lost in such as tagging, advanced analytics, email timings and so on.

The user interface is very intuitive so for someone new to setting up their email campaign, this will be a breeze. Using the drag and drop editor, you can design professional looking email newsletter with no coding skills required.

You basically select the features you like and upload your content.

However, if you do like to do a bit of coding, then MailerLite comes with an HTML editor that allows you to create tailor-made emails.

Other features include the ability to build your own web forms which can include pop-ups, landing pages, subscribe buttons and embedded forms.

How Do I Sign Up?


To sign up for the Forever Free Plan, use this link.

With this plan, it is free for up to 1000 subscribers.  If you have a subscriber list of more than a 1000 contacts, I would recommend signing up to GetResponse here.

To sign up to MailerLite, click the blue button in the top right-hand corner. You will see the Sign-Up page where you need to provide your Company name, Email address and choose a Password as seen below:

Once you have signed up, you will receive a verification email which once clicked, will direct you back to your new MailerLite account where you can start by setting up your first email campaign.

Watch the Quick tutorial to get you started on your first email campaign.

Effectiveness


An Email tool on its own is not as effective if it cannot integrate with other platforms.  MailerLite integrates with:

  • Instafreebie
  • Shopify
  • Facebook
  • SquareSpace
  • OptinMonster
  • SyncSumo
  • Coupon Carrier
  • CreateForm
  • Kickbox
  • MailMunch
  • Sumo

Your email campaign can be as powerful as you want it to be and with MailerLite, and the different platforms it integrates with, you can leverage this to build greater email campaigns.   I was able to connect my MailerLite account to Sumo seamlessly integrating a Call To Action button.

Benefits


It’s an all in one solution.  With integration into others products, you can keep your level of administration to a limit.

  • Quick and efficient -you can create beautiful looking converting campaigns fast
  • Low cost – FREE if you don’t go over the 1000 subscriber limit (which is great for small businesses)
  • Simple and straightforward – no need to understand how to code
  • Great functionality and Features  – improve your conversion with built-in tools
  • Easy to set up – spend time on your campaign not on trying to get things to work.

You can tailor the email how you want in terms of content types and arrangements  – including elements like text, images, image headers, social sharing and so on.

You can also track your email statistics by viewing figures and charts which show click-through rates and more for you to assess the performance of your email campaigns.  Through this information, you are then able to make the necessary changes to drive better results.

All emails and newsletters are optimized for mobile devices so you won’t have to spend time worrying about this.

Functionality And Features


Dashboard

On the Dashboard, it shows at a glance your subscribers on a month by month basis, the number of emails you have sent for the current and previous month and the forms for each campaign listing the number of signups.

Campaigns

On this screen, it lists all the campaigns that you have created – sent ones and those still in draft mode.

Subscribers

This screen shows a list of your subscribers.  You can also apply a filter to this screen so that you can target certain people based on geolocation, sex, age etc.   You can also narrow the list to time zones – so you may want to send emails at a specific time of day so that you can create segments based on attributes and behaviours.  This is great as you can schedule the same email out to different groups of people so that they all get it first thing in the morning.

You may already have an existing list of subscribers.  MailerLite makes it easy for you to import this list through its simple drag and drop interface.  It supports both txt and csv files or you can copy and paste from Excel or even import from MailChimp.

Forms 

On the forms tab, you can create popups, landing pages and embedded forms.

Automation

This is a great feature!  You can set up a workflow so that emails are sent automatically.  So you can set triggers such as when a subscriber joins a group that you would have created previously, send them an email or mark them as unsubscribed.

Language Isn’t A Barrier


With many people now appealing to their own communities through blogs, its great to know that MailerLite now supports the following languages: Spanish, Polish, Ukraine, Lithuania and Russian so as part of the sign-up process, you can select the language of your choice so it makes it easier for you if English isn’t your first language.

Support


You have access to Video Tutorials and a comprehensive online user guide.  There is also a Live chat feed.  Whenever you are logged into your MailerLite account, you will see the following icon in the bottom right-hand side of your screen:

 

Click on the bottom image and a chat window will open.  You can then chat with a live host.  There is an indication of how long it will take for them to reply.  They have hosts living as far afield as Thailand which is great as it means that you will have 24/7 live support.  I have not been on the Live chat and have no one respond. They usually respond within 2-10 minutes and they will email you of the conversation so you have this to refer to.  This is great as sometimes you may have a technical question.  Having an email that you can refer back to is great.

Comprehensive Online Help


There is a comprehensive online help that is structured by topic.

The topics are listed as follows:

  • Subscriber Management
  • Create and Send
  • Automation
  • Forms
  • Billing
  • Reports
  • Account Settings
  • Advanced
  • General Questions and
  • Video Tutorials

Price


Up to 1,000 Subscribers  FREE FOREVER
1,001 – 2,500 Subscribers   £8/mo
2,501 – 5,000 Subscribers,  £16/mo
5,001 – 10,000 Subscribers, £27/mo
10,001 – 15,000 Subscribers  £39/mo
15,001 – 20,000 Subscribers £51/mo
20,001 – 25,000 Subscribers £63/mo
25,001 – 30,000 Subscribers £74/mo
30,001 – 35,000 Subscribers  £86/mo
35,001 – 40,000 Subscribers £94/mo
40,001 – 45,000 Subscribers £102/mo
45,001 – 50,000 Subscribers £110/mo

Subscriber lists over 50,000 are only payable on a yearly plan

50,001 – 60,000 Subscribers   £1151/yr
60,001 – 70,000 Subscribers  £1252/yr
70,001 – 80,000 Subscribers  £1319/yr
80,001 – 90,000 Subscribers  £1478/yr
90,001 – 100,000 Subscribers  £1579/yr

==> Click here to sign up <==

MailerLite is the only Email Marketing Tool that offers a free forever guarantee on it’s basic package so you won’t have to spend a dime to have a fully functional email campaign.  Even at the top end, it’s still affordable.

If you have 50,000 subscribers on your list, you must be doing really well so the £110/mo you’ll be paying is probably worth the returns on investment.

Conclusion


MailerLite is a great Email Marketing Tool for small start-up businesses who want to connect with their customers in a simple but professional way that is easy to achieve without any complexities involved.

As a free tool, you can’t go wrong with all the features it offers.  As a small business owner to email marketing, I would choose MailerLite over any of the paid services.  You get to use core features whilst you are building your online presence.

Once you have become established, and have exceeded the minimum subscriber list, you can upgrade to the next level which enables you to add 1500 more subscribers to your list. MailerLite will be a winner for you.

If you have any questions or comments about MailerLite please feel free to leave them below and I will get back to you.

Until next time.  Take care!

Go Work From Anywhere

==> Click here to sign up <==

Jacqueline

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