Many people new to Affiliate Marketing often ask what affiliate program should I join or what should I promote. I had the same problem too. There seemed to be hundreds of affiliate programs for the niche I was interested in. Falling short of just signing up to all the programs and edge my bet on getting a sale from one of them, I decided to err on the side of caution and sign up with only two.
Furthermore, I didn’t like the idea of having to remember loads of different logins and passwords more so having a page that looked like an advert for affiliate links!!
So I started to do some research. Research is a must if you want to become successful as an Affiliate Marketer.
Through my research, experience and going on advice that was passed to me, I’ve come up with some criteria that I use when deciding to promote any affiliate program be it an affiliate network or an independent affiliate program.
1. How good is the Landing Page?
I regrettably signed up for an affiliate program whose landing page – the page that a potential customer is referred to – was not aesthetically pleasing to the eye – the web design was bad making it hard to navigate and find what you’re looking for.
Having ads and banners on the landing page is also something you should look out for. These are bad practices as visitors will be distracted by these ads and may very well end up going off to the competitors’ site resulting in the advertisers losing the sale and you losing commission as an affiliate who has just sent traffic to the site.
There is nothing worse than arriving at a page to make a purchase and the page is riddled with grammatical errors and numerous spelling mistakes!!
Before signing up to an affiliate program ALWAYS check their landing page or the pages where your affiliate link will take you so that you will get the same user experience as your potential visitor.
2. Is there Affiliate Support?
Check out the type of support offered post joining the program. There is nothing worse than having a question concerning the affiliate program and/or product and you have no means of contacting them.
Most times, especially with the larger programs like Clickbank and Amazon you will find that you can get support from the owner of the product as well as through the Affiliate program who you can contact directly and ask questions.
Make sure that you can reach some type of affiliate support by email or phone or through posting on their social media forum if they have one.
Some programs offer an Affiliate Manager. This can be helpful if you find that further down the line you need help with ideas for promotions. Affiliate Managers have contacts within the industry and will have a wealth of knowledge and information that you can tap into if you ask.
3. What Promotional Material do you get?
Sometimes an affiliate program will provide you with lots of promotional material such as:
- pdfs to give away
These materials are a great way to help you promote their product. It shows that they have thought about this and that they care about your success as an affiliate marketer. This makes sense as if you do well, they will too.
There are probably thousands of other people like yourself that have joined up with this program so where promotional material has been provided and there is room to tailor it, please do so. Think about it, if you are using the materials, say for example keywords, straight out of the proverbial box without any changes, how many people will be using these keywords? The competition will be very high and likely to result in no sales. Be creative where you can with these promotional materials.
Wealthy Affiliate is a great example of an Affiliate program that offers great promotional materials to their affiliates.
4. Is Training provided?
Bespoke training for the product you are promoting is key to your success as an Affiliate Marketer. There are hundreds if not thousands of training material online to help with affiliate marketing. However, nothing beats getting training from the horses’ mouth.
Training offered, should make you more knowledgeable about the product or service they provide. The training should be up-to-date and reviewed often. It is no good using out-dated methods which no longer work.
You should check the date time stamp of any training material provided to ensure that it is current.
I have signed up with several affiliate programs but the one which stands out the most for me is Wealthy Affiliate. You can use the methods here to not only promote their service but it can be used for any other program you want to promote.
It teaches things like SEO, how to get ranked, keywords etc and has live weekly video sessions.
All this is available to you and you can make use of the posts, videos, articles in your promotion of their service as an affiliate marketer.
5. How good is the commission?
You have to spend a lot of time in promoting the product and using great SEO in order to rank high to make a sale. There’s a saying that time = money. For your valuable time, you want a program that pays out enough commission per sale for it to be worth the time and effort you have put into the promotion especially if your site is fairly new.
When I started out with affiliate marketing, I read stories of affiliate marketers getting excited on making their first sale. Amounts were sometimes less than $5!! Just the thought of making a sale was enough for them to know that being an affiliate works.
Some sites pay as low as 2% per sale and some as high as 50% – most hosting companies pay this amount.
A lot of products convert well on volume even though the commission is low. This is mostly the case for physical products on sites like Amazon.
Don’t be put off by the low commission.
Think about the potential for recurring sales which is another thing to consider when choosing which affiliate program to join.
There are membership sites that you join and pay a recurring amount. Some of these offer an affiliate program that pays on recurring billing. Most hosting companies use this model and you will definitely find a lot of recurring billing programs on Clickbank.
What affiliate program should I join
I’ve given you 5 tips on what to look for before joining an affiliate program. When deciding which program to sign up too, refer to the tips. A program that tick all the boxes is great.
It’s not the end of the world if you find a program where training isn’t provided but everything else is.
I signed up to Amazon Associates although the commission is quite low for the product I’m promoting. It is seasonal, so I expect a hike in sales during that particular period.
Still unsure on what affiliate program you should join?
Here is a tool I use which helps, with the above tips, in making my decision is what affiliate program should I join.